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Looking to enter the Swiss market but concerned about regulations, logistics, or local preferences?
Bloom provides an all-in-one service to help your brand thrive:
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Free consultation and tailored analysis.
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Legal and administrative support.
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Localized marketing and e-commerce solutions.
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Specialized storage and logistics for cosmetics.
We handle the complexity so you can focus on growth.
Why Choose Us?
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Free Initial Consultation: Assess your project’s potential with our experts.
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Localized Marketing Expertise: Language and culture tailored to the Swiss audience.
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End-to-End Logistics: From storage to customer service.
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Seamless Customer Experience: Multilingual support for your Swiss customers.
Turn challenges into opportunities with our proven solutions.
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Basic Principles for Marketing Cosmetics in Switzerland - Legal Aspects
Marketing cosmetics in Switzerland requires compliance with specific legal requirements that not only protect consumer health but also ensure that products are safe and meet market standards. Since May 1, 2017, new regulations have come into effect, setting obligations for manufacturers and distributors. Below, we will explore the key legal requirements for marketing cosmetics in Switzerland, along with the necessary practices related to exporting goods to the country.
1. Product Information and Safety Report
As of May 1, 2017, every cosmetic product placed on the Swiss market must be accompanied by a Product Information File (PIF). The documentation must include a safety report, drafted by a qualified person, and a description of the manufacturing process along with a declaration of compliance with Good Manufacturing Practices (GMP). These requirements are in place to ensure that each product meets the safety standards set by law. The documentation must be prepared for each cosmetic product, except for artisanal cosmetics distributed locally and under limited circumstances, such as school fairs or markets.
2. Good Manufacturing Practices (GMP)
Cosmetics must be manufactured following Good Manufacturing Practices (GMP), which ensure the quality and safety of the product. The ISO 22716 standard has been adopted to establish the criteria for manufacturing, though formal certification is not required. However, manufacturers must ensure that their processes comply with hygiene and safety requirements, preventing any risks to human health.
3. Prohibition of Misleading Claims
Since May 1, 2017, the prohibition of misleading claims has been extended to all cosmetic products. Labels must not make misleading statements, particularly regarding the medical or therapeutic properties of the products. All claims must be truthful, transparent, and compliant with the legal criteria defined in Article 47 of the Ordinance on Foodstuffs.
4. Exemptions for Artisanal Cosmetics
Artisanal cosmetics, distributed locally under limited circumstances, are exempt from some of the more complex legal formalities, provided they are safe for health and not intended for vulnerable groups, such as children under three years old or individuals with sensitive skin. However, even in these cases, manufacturers must ensure that the products comply with safety principles.
5. Exporting Cosmetics to Switzerland: Required Documents
For companies exporting cosmetics to Switzerland, fulfilling certain documentation requirements is essential. This not only facilitates the entry of goods into the country but also ensures that the products comply with Swiss customs regulations.
6. DAU, AEO System, and EUR1 Document
For exports from countries outside the European Union, the DAU (Single Administrative Document) is required, which serves as a customs declaration and is governed by Reg. CEE 2454/93. If the product is coming from an EU country, businesses can benefit from the simplifications introduced by the AEO (Authorized Economic Operator) system, which speeds up the customs process. Additionally, to benefit from preferential treatment in the EU territory, proof of the origin of the shipment must be provided through the EUR1 document. For goods valued below 6,000 euros, a declaration of origin on the invoice is sufficient.
7. Commercial Invoice
The commercial invoice is a crucial document for export procedures. It must be prepared in triplicate and contain essential information about the goods being transported, including the amount, issuance date, number of packages, weight, description of the goods, and origin, as well as the identification details of both the seller and the buyer. Depending on the type of goods, additional certificates may be required, such as phytosanitary certificates (for plant products) or sanitary certificates (for meat and animal-derived products).
8. Transport Document
The goods exported to Switzerland must also be accompanied by a transport document (DDT), which has replaced the delivery note and certifies the transfer of goods from the seller to the buyer at a specified location. This document must include the seller's and buyer's details, the document's number and date, a description of the goods, quantity, carrier references, and the number and weight of the packages. Another similar document is the CMR (Convention des Marchandises par Route), the international waybill.
9. Certificate of Origin of the Goods
It is also important to provide the certificate of origin for the exported goods, especially when they are not from the European Union. The certificate of origin is not required for exchanges between EU member states unless the goods are subject to further export. It is, however, essential for trade with third countries, where it verifies the production of the goods in the country of origin and the absence of alterations or modifications to the goods between the place of origin and the destination.
Exporting cosmetics to Switzerland requires thorough preparation in terms of documentation, in addition to compliance with local regulations on safety and good manufacturing practices. Companies wishing to introduce their products to the Swiss market must follow a series of steps, including meeting legal requirements for consumer safety and fulfilling customs obligations.
It is advisable to reach out to Swiss companies specialized in the sector, such as BLOOM, which can provide valuable assistance in navigating the legal and regulatory landscape, ensuring compliance, and streamlining the export process. With expert guidance, businesses can smoothly enter the Swiss market and meet the necessary standards for their products.
Switzerland's Skin Care Market: A Rising Star in Innovation and Quality
Switzerland, a country historically known for its wealth and strong economic foundation, has long been a leader in research and development (R&D), driving the creation of some of the most innovative and sophisticated cosmetics and personal care (C&T) products globally. Over the years, Swiss companies have not only invested heavily in scientific advancements but also embraced the latest technological trends to stay ahead of the curve. The nation’s rich tradition of producing premium-quality ingredients, coupled with stringent hygiene and safety regulations, has positioned Switzerland as a powerhouse in the global beauty and skincare industry.
A Thriving Market: Forecast for 2025
Switzerland's skin care market is poised for substantial growth, with projections indicating that it will reach an impressive US$71.61 billion by 2025. The demand for high-quality, natural, and organic products has been a major driver of this growth, alongside the country's reputation for precision, safety, and tailored solutions in cosmetics. Notably, Switzerland's skin care sector is set to benefit from continued innovation and increasing consumer preference for sustainable, premium offerings.
In line with global trends, there is a growing interest in specific cosmetic products that address individual needs. This has resulted in a diverse product range, from facial skin care and body care to men’s grooming and oral care. According to the Swiss Cosmetic and Detergent Association (SKW), facial skin care remains the largest market segment, accounting for nearly 20% of total market sales, with day and night creams leading the charge. Additionally, the body care sector has seen significant growth, with products like deodorants, shower gels, and body lotions gaining in popularity.
Market Performance: Resilience in Challenging Times
Despite Switzerland’s previous economic challenges, the nation's cosmetics sector has shown remarkable resilience. In 2007, Switzerland's Gross Domestic Product (GDP) grew by 3.1%, primarily driven by private sector growth and a favorable export climate. The country's unemployment rate also decreased to 2.8%, contributing to a positive outlook for the beauty industry. Even as the global economic landscape faced turbulence, Swiss cosmetics brands such as Weleda and Mibelle Cosmetics remained optimistic, projecting growth despite financial uncertainty.
Weleda, a Swiss company specializing in natural and organic products, reported a significant rise in turnover, citing customer loyalty and expanding distribution networks as key factors behind its success. Mibelle Cosmetics, another major player in Switzerland’s C&T market, has benefited from its expansion into North American markets, forecasting growth of 5-10% annually.
Innovation and Niche Markets: Switzerland’s Strengths
The Swiss skincare market is renowned for its innovative spirit. In 2007, new launches in facial skin care, body care, and hair care achieved impressive growth, with specific treatments and specialized products leading the way. Switzerland is also home to several prestigious brands in the high-tech cosmetics sector, including La Prairie and Juvena, both of which have embraced cutting-edge technologies like nanotechnology.
Nanotechnology, particularly in sunscreen products, has sparked both excitement and controversy. Swiss companies have been at the forefront of incorporating nanoparticles into skincare, offering benefits such as improved texture and reduced visibility of sunscreen on the skin. However, the use of nanoparticles has raised concerns about potential health risks, with some believing that the tiny particles may pose long-term safety issues. Despite the debate, Switzerland’s commitment to innovation and its rigorous safety assessments have ensured that new products meet the highest standards of quality.
Switzerland’s skin care market is experiencing robust growth driven by its commitment to quality, innovation, and consumer satisfaction. The country’s rich tradition of blending science, nature, and craftsmanship makes it a key player in the evolving global cosmetics industry. As Swiss brands continue to innovate and expand their reach, the demand for high-quality skincare products is set to rise, positioning Switzerland as a cornerstone of the beauty market for years to come.
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